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Turning project outcomes into reality and identifying next steps

Topic: Turning project outcomes into reality –
Identifying the next steps
Leader: Zandy Tibballs
Participants: 12
Key Points:
Identify tools to use that will lead to wider uptake.  Tools such as:
Focus group work – contact primary leaders to help shape the type of information that is needed to be obtained,  > contact secondary group to determine banners and the type of information that they need to have to be willing to change.
Target specific members / leaders and tune into their radio station to identify and understand the needs of the target audience > identify pathways that the change leaders go down – what made them change, what’s needed to help others change.
Be adaptive to needs of target group audience – be willing to switch needs – identify “hook” & type of messaging to be used.
Identify & work with user groups capable of influencing the target audience group.
Pick the right champions / community leaders to help influence the target market.
Consider the use of creative evaluation, eg films, media to influence.
Utilise envisioning tools to help people identify type of future they woud like.
Make links to accreditators / certificators / cost savings / rewards / recognitors.
Undertake more independent measurement to highlight benefits and provide proof of effects that the program / products provides.
Go to where they go eg conferences that they attend and present findings.
Establish / or link “people” into a reference group where they can share information and network – “create opportunities” for target users to learn from each other.
Identify champions that the target group would value and respect.
Use formative evaluation / action research to help determine next steps.
Utilise simple marketing tools eg
1.peer review articles in relevant magazines;
2.develop fact sheets adapted from case studies, suitable for different audiences;
3.include different information for different audiences;  and
4.explain & promote the benefits / use diagrams

SHOW  ME  THE  CHANGE

Complexity and the Art of Evaluation – Reporting Sheet

Leader: Zandy Tibballs

Participants: 12

  • Identify tools to use that will lead to wider uptake.  Tools such as:
  • Focus group work – contact primary leaders to help shape the type of information that is needed to be obtained,  > contact secondary group to determine banners and the type of information that they need to have to be willing to change.
  • Target specific members / leaders and tune into their radio station to identify and understand the needs of the target audience > identify pathways that the change leaders go down – what made them change, what’s needed to help others change.
  • Be adaptive to needs of target group audience – be willing to switch needs – identify “hook” & type of messaging to be used.
  • Identify & work with user groups capable of influencing the target audience group.
  • Pick the right champions / community leaders to help influence the target market.
  • Consider the use of creative evaluation, eg films, media to influence.
  • Utilise envisioning tools to help people identify type of future they woud like.
  • Make links to accreditators / certificators / cost savings / rewards / recognitors.
  • Undertake more independent measurement to highlight benefits and provide proof of effects that the program / products provides.
  • Go to where they go eg conferences that they attend and present findings.
  • Establish / or link “people” into a reference group where they can share information and network – “create opportunities” for target users to learn from each other.
  • Identify champions that the target group would value and respect.
  • Use formative evaluation / action research to help determine next steps.
  • Utilise simple marketing tools eg
    1. peer review articles in relevant magazines;
    2. develop fact sheets adapted from case studies, suitable for different audiences;
    3. include different information for different audiences;  and
    4. explain & promote the benefits / use diagrams.

     
| May 5th, 2010 | Posted in Open Space Session |

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