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Which indicators are important?

Thanks to Glenn Elliot at LaTrobe Uni for sending me this link!

Here is a 10 minute, narrated slideshow that gets into the nitty-gritty detail of confidence stats, confidence intervals and p-values.

The thing to note here is the ‘key message’ – in the psychology field (and probably many others), decisions are often made about the ‘success’ of research experiments based on a single number … the “P-Value”. This video highlights the randomness, variability and complexity of research.

It also uses a nice musical theme to reinforce it’s message. I wonder what numbers we get too focused on when running our behaviour change programs AND are they really measures of our success and brilliance … or are they simply an example of randomness and chance?