Storytelling as a form of evaluating behaviour change
Topic: Storytelling as a form of evaluating change behaviour
Leader: Lisa Keedle
Participants: Many !
Key Points:
• Storytelling can be in narrative or anecdotal process
• DSE fire have used it as a debrief for recent fire season – same participants had trouble “storytelling” (adapting to change in debrief method)
• To help use stories as data, sifting process allow for “themes” to come out of process for evaluation
• Storytelling can be used as a tool and measure in behaviour change
• Is storytelling really that different from one on one interview or focus groups?
• How can we place storytelling with statistics?
• Need to have storytelling throughout project – ongoing evaluation
• Obama campaign used narrative / conversation
– self )
– group ) used by local people to spread
– now ) questions / stories
• Need to record failures and successes as part evaluation
• Storytelling is significant to tellers of their story – individual learning and recognition can come from storytelling
• Self story / narrative – Terese Riley – Penny Hall – Prof Stuart Hill – purposeful lying ??
• Narrative analysis –
– anecdotal
– used debrief DSE – begin / middle end – challenge, choice, outcome
– personal stories have / give credibility
– anecdotal circle
– digital storytelling, ……………….. ????? children
• How is it different from focus group – case study
• Stories resonate with people
• Sift stories – the story that resonates the greatest in the group
• Significant – significant for you? – for the people for the storyteller?
• Conversation – interview – action tool – Barack Obama / self / grip / now
– measure of change
– measure of of tools / behaviour change
– could develop measures
• Use community to help
• Social element
• Not the only way to evaluate change
• Start process at beginning
• Stats v’s story ??
• Recording failures and successes
• How can we allow for change / wave of change
• Evaluation and transference of story experience
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